Title
Farsangi mámor (advertisement)

Description
Advertising feature from page 9 of issue 6 of "Kino - das illustrierte Filmblatt für Jedermann", a nowadays obscure weekly film magazine from Munich for professionals and the lay public alike. Although the issue bears no indication of an exact publishing date, going by the cinema listings included in it it most likely appeared on 15th February 1924. This example is typical of the features that made up the bulk of the magazine's weekly content. It contains an extended plot summary (identical to the one found in the surviving programme from the Richard-Oswald-Lichtspiele cinema available here) and a selection of illustrations. The illustrations, reproduced from contemporary publicity stills no longer existent, bear the logo of the film's Berlin-based German distributor, Vicor-Film.
(Note: This document exists in complete form only as a photocopy in the Deutsche Kinemathek's collections. A vintage original, held in the Kinemathek's library, has the top left illustration inexplicably cut out. The photocopy, therefore, due to its completeness proved the preferable basis for the digital reproduction presented here)

Vicor-Film A.G. was founded in Berlin on 1st May 1921 as the result of a joint business venture by the Austrian Vita-Film A.G. and the Hungarian Corvin Filmgyár companies (the name 'Vicor' comes from the combination of the two partners' names: Vi[ta] + Cor[vin]). Vicor's main purpose was to widen the distribution of Vita and Corvin's productions outside of Austria and Hungary. Its first board of directors comprised Willy Losenksy, Ladislaus Szücs and Ernst Herrnstadt, the latter having previously been director of Felicitas Film-Fabrikations GmbH. Vicor took over the duties of the by then defunct Felicitas, using its former offices on Friedrichstraße 13 as its main headquarters and its office in Munich, as well as that of Welt-Film GmbH in Leipzig, as branches. For six years Vicor distributed films by Vita and Corvin in Germany, Switzerland, Holland, Belgium, Spain, Portugal and Scandinavia. Domestic sales in its first year of existence proved unsuccessful and in 1922 Vicor handed over the task to Westfalia-Film A.G. By this time Vicor's activities also included the yearly production of one or two of its own films, which often relied heavily on imported Austrian and Hungarian talents. In 1923 Willy Losenksy, Ernst Herrnstadt and Ladislaus Szücs quit the board of directors and were replaced by Ferdinand Maier, Max Margulies and Leo Franken. Thereafter the company ambitiously expanded its interests beyond its production and distribution activities, becoming traders in raw film stock, cinema theatres, studios and laboratories. Vicor, however, ultimately fell victim to the turbulent economic situation that hit Austria, Hungary and Germany in the 1920s. Vita and Corvin both went bankrupt in 1924 and 1926 respectively, effectively signalling the end for Vicor. Traces of any company activity more or less completely disappear after 1926. On 10th October 1929 the German ministerial journal (Deutscher Reichsanzeiger) reported that Vicor-Film had been officially removed from the German trade register.

Jeanpaul Goergen / Oliver Hanley, Deutsche Kinemathek, 06.12.2010

Id number
K-IFJ_Jg1924_Nr6_s9

Related collections
Deutsche Kinemathek - Museum für Film und Fernsehen (is a part of)

Collection category
script, gray literature and audio document archive

Classification
press document > advertisement

Related films
Farsangi mámor (illustrates)